the centre for women & co.
branding • website design •creative facilitation
The Centre for Women & Co. is a not-for-profit organisation that exists to educate, support and empower women affected by domestic violence. Pioneering a holistic framework towards prevention and early intervention, the Centre offers specialised support to thousands of families each year.
AMORA led the visioning and design of a new brand strategy for The Centre For Women & Co.
Our process started with facilitation of visioning workshops, user-centred survey and co-design with key stakeholders.
The project included a new visual identity, brand strategy, a collection of marketing collateral, video production, event production and website design.
After launching the new brand, my collaboration with The Centre For Women & Co. evolved into leading the development of the Centre’s own social enterprise - Her Platform. An educational platform and online shop that funds safety & wellbeing programs for women.
The online shop continues to grow, modelling the organisation’s entrepreneurial vision for innovation and self-sustainability.