This week I pulled the Devil card in the tarot. In its archetypal meaning, The Devil is not exactly "evil." In Depth Psychology, this card represents the shadow – the taboo, the hidden, the deprived aspects of the self. Aspects that have been living in the dark and are now asking to be made conscious.

That's what I want to talk to you about today.

We’re the creators of culture. Amidst war, ecological decline, political instability, and excessive technology pulling us off course, our hearts still hold a vision of something potent and beautiful — even if we need to do a little digging to find its true pulse.

Not a tagline, not even values. Just three words that distil complexity into clarity.

Small enough to be memorable, expansive enough to hold meaning. Three words won’t capture everything about your work, but they act as a compass pointing toward your deeper narrative.

What have you outgrown in the last couple of years? What needs to be released or re-framed in your brand and business practice?

Services that no longer light you up; relationships that are now out of alignment; systems that disregard your values; metrics that disrespect your wellbeing?

And a personal favourite: what aspects of the overculture* – that collective energy that attempts to numb our truest creative expression – are you willing to renounce?

[This paper was written as part of my Masters of Cultural Studies research with the University of Sydney] .

Mythic knowledge, symbols, metaphors, dreams and imagination can align and compliment scientific knowledge, in the same way folklore, storytelling and spirituality have always been key to our sense-making of both nature and culture. Modernity has distanced us from recognising our interconnectedness and the responsibility to engage in the practice of visioning and listening in order to co-design systems that are less organised by dominating power structures and instead fuelled by possibilities and life.

Every now and then I notice the voice of the collective unconscious more loudly. Usually it’s a resonating theme that keeps coming up in meaningful conversations with different clients and friends. It’s as if we were all tapping into a similar thread, speaking the same inner language at one particular time.

This month, the theme that’s coming up sounds something like this:

I’ve held the hand of hundreds of women as they birthed their businesses and creative projects into the world. I've seen the amount of sweat, tears, beauty and courage that it takes to materialise our visions and create a piece of the world we wish to see.

And... to claim that little piece as your own.

A couple of years ago in a Yoga class, I received a life lesson that I'll never forget. I was going through a tough time in my business and the yoga teacher offered wisdom that I realised could be used in all areas of my life.