children by choice
culturally-sensitive resource design
Children by Choice is a feminist organisation supporting pregnant people to make their own reproductive and sexual health choices. Providing counselling services and evidence-based information on all pregnancy options, Children by Choice has been supporting and advocating for the community since 1981.
AMORA was involved in The Culture and Language Inclusive Practice Studio (CLIPS), a community project powered by Children by Choice with a deliberate focus on co-creating culturally appropriate and in-language resources on topics of reproductive health, reproductive coercion and abuse.
Taking a user-centred approach – where participant communities are directly involved and consulted with – we developed relevant, culturally safe and generative resources to address barriers that CALD women may face when wanting to engage with health services in Australia.
As a result, a collection of educational brochures and digital resources was published in five different languages – English, Arabic, Swahili, Spanish and Kurdish Kurmanji.
After the successful launch of CLIPS, AMORA designed a range of collaterals directed at community workers and health practitioners, to help them stay informed about safer and more inclusive language when supporting women and pregnant people navigating the system.
The goal with these projects was to create beautiful, refined and contemporary campaigns that reflect global best practice, evidence, and the preferences of diverse stakeholders accessing community services in Australia.