PRIVACY POLICY

Our commitment to your privacy

Amora Creative respects your privacy and handles your personal information with care. This policy explains what we collect, why, and the choices you have. Amora Creative is run by Carolina Villaça Parker, based in Sydney, Australia, ABN: 20947790899.

In this policy, "we", "us" and "our" mean Amora Creative. It applies to amoracreative.com, our Brand Resonance Quiz, our digital products, our emails, and our coaching and consulting services. We handle personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth).

By using our website or services, you agree to the practices described here.

What we collect

We only collect what we need to work with you and deliver what you've asked for. Depending on how you engage with us, this may include:

  • Contact details: your name and email address, and sometimes your phone number or business name.

  • Quiz responses: your answers to the Brand Resonance Quiz and the result you receive.

  • Purchase details: what you bought, your billing name and address, and order history. Card details are processed by our payment provider; we never see or store them.

  • Client information: what you share through onboarding forms, sessions and project work, such as your business, brand, goals and values.

  • Messages: anything you send us by email, contact form or social media.

  • Technical data: your IP address, browser, device, pages visited and how you arrived at our site, collected through cookies and analytics.

We don't ask for sensitive information, such as health details or political views. If you choose to share it during coaching, we treat it in confidence and use it only to support our work together.

How we collect it

Most information comes directly from you, when you:

  • take the Brand Resonance Quiz

  • join our email list or download a free resource

  • buy The Soulful Brand Workbook or another product

  • book a call, complete an onboarding form or become a client

  • contact us by email, form or social media

Some information is collected automatically as you browse, through cookies and analytics (see below). Occasionally we receive details from a third party, such as a referral from someone you know.

How we use it

We use your information to:

  • deliver your quiz result and any resources you request

  • process orders and send your digital products

  • provide coaching, consulting and design services, and manage our client relationship

  • reply to your enquiries

  • send emails you've signed up for, such as a welcome series, insights and offers

  • understand how people use our site so we can improve it

  • meet our legal, tax and accounting obligations

We will never sell, rent or trade your personal information.

Services we rely on

We use trusted providers to run our business. They only receive the information they need to do their job, and each has its own privacy policy. These include:

  • Squarespace, which hosts our website, online shop and contact forms, and sends our email newsletters

  • Interact, which runs the Brand Resonance Quiz and collects your answers

  • Stripe and/or PayPal, which processes payments securely

  • Google Workspace for email, scheduling and document storage

  • Zoom for online coaching sessions.

We may also share information with our accountant or legal advisers, or where the law requires it.

Cookies and analytics

Cookies are small files stored on your device that help a website work and remember you. Our site uses them to keep things running smoothly, remember your cart, and show us which pages are visited most.

We use Squarespace Analytics, Google Analytics and Meta Pixel to understand site traffic in aggregate. This helps us improve our content; it doesn't tell us who you are. You can block or delete cookies in your browser settings. Some parts of the site, such as the shop, may not work properly without them.

Emails from us

We only send marketing emails if you've opted in, for example by taking the quiz or signing up for a resource. Every email includes an unsubscribe link, and you can leave at any time. We comply with the Spam Act 2003 (Cth).

If you're a client or customer, we'll still send emails about your orders or our work together after you unsubscribe from marketing.

Where your information is stored

Some of our providers store data outside Australia, mainly in the United States and the European Union. We choose providers with strong security and privacy practices, but overseas laws may differ from Australian law.

We protect your information with secure, password-protected systems and limit access to people who need it. No online system is completely secure, so we can't guarantee absolute security.

We keep your information only as long as we need it, or as long as the law requires (for example, financial records for at least five years). After that, we delete or de-identify it.

Your rights

You can ask us at any time to:

  • tell you what personal information we hold about you

  • correct anything that's inaccurate or out of date

  • delete your information, where we're not required to keep it

  • stop sending you marketing emails

We'll respond within 30 days. If you live in the EU or UK, you may have additional rights under the GDPR, which we'll respect.

If you have a concern about how we've handled your information, please contact us first so we can make it right. If you're not satisfied, you can contact the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992.

Changes and contact

We may update this policy as our business grows. The latest version will always be on this page, with the date it was last updated.

Questions or requests about your privacy are welcome:

Amora Creative

Email: hello@amoracreative.com | Sydney, NSW, Australia

Last updated: 9 October 2026