Hello, I’m Carolina.
It’s lovely to meet you.
As a cultural designer and creative strategist, I’ve dedicated my path to the art of bringing creative visions to life. Weaving research, strategy, and design, my work reveals the essence and impact of what creators and organisations bring into the world.
With a foundation in marketing, cultural studies, and systems thinking, my practice carries a holistic perspective. I approach creativity as an interconnected process where ethics, coherence and collaborative imagination can transform people, culture, and life.
est. 2013
Before founding AMORA in 2013, I spent a decade in the corporate world designing, planning and implementing marketing and communications strategies for global brands.
My formal studies include a Bachelor of Marketing, specialising in Brand Management and Creative Business Strategy, and ongoing postgraduate research through a Master of Cultural Studies at the University of Sydney. Alongside this, I have explored Design for Sustainability and Regeneration, depth psychology, mythology, and Indigenous ways of knowing – inquiries that continue to inform and enrich my practice.
I am honoured that my work has touched hundreds of individuals and organisations who share a worldview rooted in life-affirming possibilities. These experiences have shaped my approach and deepened my commitment to a more conscious and connected kind of leadership.
How we can create together:
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Brand Resonance
A six-week 1:1 immersion of brand clarity and direction
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The Body of Work
A 12-week bespoke branding process to give form & voice to your work
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Soul Portfolio
An intimate group practice into Creative Emergence – Coming 2026
