Hello, I’m Carolina.
It’s lovely to meet you.
As a brand strategist, designer and communications specialist, I’ve dedicated my path to the art of bringing creative visions to life. Weaving research, strategy, and design, my work reveals the essence and impact of what creators and organisations bring into the world.
For more than 15 years, I’ve partnered with hundreds of entrepreneurs and dozens of purpose-led organisations, translating their essence into brands that are strategic, soulful, and unmistakably their own.
With a foundation in marketing, cultural studies, and systems thinking, my practice carries a holistic perspective. I approach my creativity as an interconnected process where ethics, coherence and collaborative imagination can transform people, culture, and ideas.
For over 15 years, I’ve shaped brands that embody the impact and the heart of powerful visions. Strategy and soul in equal measure.
est. 2013
Before founding AMORA in 2013, I spent a decade in the corporate world designing, planning and implementing marketing and communications strategies for global brands.
My formal studies include a Bachelor of Marketing, specialising in Brand Management and Creative Business Strategy, and ongoing postgraduate research through a Master of Cultural Studies at the University of Sydney. Alongside this, I have explored Design for Sustainability and Regeneration, depth psychology, mythology, and Indigenous ways of knowing – inquiries that continue to inform and enrich my practice.
I am honoured that my work has touched hundreds of individuals and organisations who share a worldview rooted in life-affirming possibilities. These experiences have shaped my approach and deepened my commitment to a more conscious and connected kind of leadership.
