A simple anchor for your brand story.
What makes a brand resonate isn’t the logo or the perfect Instagram bio. It’s the clarity that bridges the personal story with the collective.
But when clarity feels elusive, where do we begin?
Over the years, I’ve noticed that powerful brand stories often start with something deceptively simple: three little words.
Not a tagline, not even values. Just three words that distil complexity into clarity.
Small enough to be memorable, expansive enough to hold meaning. Three words won’t capture everything about your work, but they act as a compass pointing toward your deeper narrative.
I’ve seen this simple practice unlock powerful stories:
A leadership consultant chose innovation, transformation and insight.
A psychotherapist chose evidence-based, compassionate and collaborative.
My own words have long been heart, strategy and design.
While these words don’t tell the whole story, they create focus and spark inspiration that shapes how we write and speak about our work.
So what might your three little words be?
Soulful brand practice:
WORKSHOP YOUR THREE WORDS
Beyond your surface-level offering (coaching, teaching, etc), ask yourself: what do clients truly gain after working with me? What deeper outcomes do they walk away with?
Revisit feedback you’ve received over the years. Which qualities of your approach or ethics are named again and again? Notice the attributes that keep resurfacing.
Now, write down the adjectives, nouns, even verbs that come to mind. Are there three that feel right when you say them out loud? Do they spark recognition in you? Do they capture the essence of what you bring?
Think of these as starting points… a compass, not the whole map.
Carolina x