The Soulful Brand Guide
A 30-page journal with practices and prompts to evolve your brand into something aligned, magnetic, and alive.
I do not believe in formulas or quick fixes.
But I know practical (and thoughtful) exercises that are effective, designed to help you uncover what’s already there and express it with clarity, coherence, and resonance.
Your body of work is more powerful than you might realise.
It’s not just what you do — it’s the thread that carries your story, your values, and your vision into the world.
A well-crafted, soulful brand can:
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Bring your work to life through meaningful words, visuals, and experiences that feel refined and magnetic.
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Articulate a story that resonates — attracting the clients and communities who align with your values and depth.
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Communicate what you’re truly great at with confidence, coherence, and credibility, supportive of the impact you want to make.
This free, downloadable guide translates 15 years of branding practice into a collection of:
Prompts to reveal the essence of your brand.
Worksheets to refine your message and positioning.
Exercises to align your voice, visuals, and strategy.
Practices to evolve your brand as your work matures.
“It all begins with an idea. Maybe you want to launch a business.”
Keith Finley
“It all begins with an idea. Maybe you want to launch a business.”
Monet Goode
“It all begins with an idea. Maybe you want to launch a business.”
Channing Lee
FAQs
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.