journaling on nature, culture, business & story.

is it time to un-brand?
carolina | amora carolina | amora

is it time to un-brand?

What have you outgrown in the last couple of years? What needs to be released or re-framed in your brand and business practice?

Services that no longer light you up; relationships that are now out of alignment; systems that disregard your values; metrics that disrespect your wellbeing?

And a personal favourite: what aspects of the overculture* – that collective energy that attempts to numb our truest creative expression – are you willing to renounce?

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what parts of your service are you withholding?
carolina | amora carolina | amora

what parts of your service are you withholding?

Every now and then I notice the voice of the collective unconscious more loudly. Usually it’s a resonating theme that keeps coming up in meaningful conversations with different clients and friends. It’s as if we were all tapping into a similar thread, speaking the same inner language at one particular time.

This month, the theme that’s coming up sounds something like this:

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the art of doing your heart's work
carolina | amora carolina | amora

the art of doing your heart's work

I’ve held the hand of hundreds of women as they birthed their businesses and creative projects into the world. I've seen the amount of sweat, tears, beauty and courage that it takes to materialise our visions and create a piece of the world we wish to see.

And... to claim that little piece as your own.

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design for sustainability
carolina | amora carolina | amora

design for sustainability

A couple of years ago in a Yoga class, I received a life lesson that I'll never forget. I was going through a tough time in my business and the yoga teacher offered wisdom that I realised could be used in all areas of my life.

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“and you will find you have fallen in love with your own vision, which you may have never realised you had.”– Audre Lorde