women illawarra
brand strategy • identity design • website design
Founded on feminist principles in 1979, Women Illawarra has been at the forefront of many campaigns for women’s issues, including health, housing and domestic violence services. Their services support women towards self-determination by providing opportunities, knowledge, skills and personal growth.
The team at Women Illawarra approached AMORA in 2021 to support them through a re-branding process. The creative journey included a deep dive into Women Illawarra values and history – our shared goal was to design a brand that honours the organisation’s legacy of 40 years, while inviting a fresh new identity that inspires positive change and a sustainable future.
The project included creative strategy sessions, brand strategy development, identity design, stationery design and website design.
Along with the visual identity, we developed a robust brand strategy to guide the design process and bring stakeholders on board. A values-based brand rooted in strategy offers clarity and trust in the transition into a new brand.
run by women for women
The team at Women Illawarra is comprised of a small group of passionate and determined women who are committed to creating change and opportunity for all women in the Illawarra. With creativity, flexibility and compassion, we meet women where they are in their life and support them to become empowered and connected. With the underpinning values of Respect, Integrity and Collaboration, we are “By women, For Women.”