inner landscaping
creative direction • identity design • strategy
Inner Landscaping is an ecosystem of rituals and practices to nurture the creative soul. Combining philosophy, permaculture design and creative writing, author Kinchem Hegedus creates books, workshops and retreats that reconnect us with our transformative Nature within.
Creatively, this project is a celebration of Nature’s incredible wisdom. Behind each graphic element and illustration, we began to weave the Inner Landscaping identity – Australian icons that honour place and land; the spiral motif which is so present in Nature and in human life; the seed gradually sprouting; the chrysalis patiently waiting for transformation, and the more-than-human parts of us merging with the landscape.
To compliment the lush illustrations, a thoughtful and elegant typographic direction to reference the author’s love for writing and literature.
conscious creator
Author and facilitator Kinchem Hegedus has worked in venture capital, product development, start-ups, banking/finance, education, real estate and non-profits. She has an MFA in Fiction Writing and Grad Dip in Permaculture Design.
As well as director at Springfield, she writes, facilitates and teaches Inner Landscaping practices that connect you to your creativity through Nature.