Amora Creative loves working with responsible businesses that embrace kindness and stand for equality.
The Centre For Women & Co. is a not-for-profit organisation that exists to educate, support and empower women and their families across the Redlands and Logan region.
Through their specialist domestic violence and women’s wellbeing services, they support and advocate for every woman’s right to live with safety, wellness and purpose.
They asked us to design a new brand identity to celebrate the successful merge of two incredible organisations now working as one.
Our project included visioning, full branding design, marketing collateral, signage and website design.
Our intention was to communicate the fresh, contemporary and collaborative approach the organisation embodies. The women who come to all three Centres inspired us to create something beautiful, hopeful, solid and warm.
LIGHT Centre for Transformation is a community space located in New Farm, Brisbane, offering modalities that support growth and wellbeing in all areas of life.
Founder Luna Wood brings 30 years of experience in natural therapies, women's health, arts and business to the realisation of this dynamic collective of professionals that offer a fresh and contemporary approach to self development.
Amora Creative has been supporting Luna with Visioning and Branding of this and others of her successful businesses, offering on going expertise as her marketing consultant and creative director.
Amora Creative is also one of the businesses that compose the Centre's collective.
At Light, I offer one-on-one sessions for conscious entrepreneurs wanting to refine their Vision and Marketing strategy, as well as seasonal creative workshops for the community.
Words with Heart is a stationery brand and printery that supports women’s and girl’s education projects in developing countries.
Each of their beautiful products funds a specific number of education days for women and girls – from primary and high school through to financial literacy and small business training. On top of all that awesomeness, products are printed on recycled stock, using vegetable based ink and solar power.
Founder Lauren Shuttleworth approached Amora Creative when she was preparing to launch the business and needed support with branding, design and styling of Words With Heart’s first collection of notebooks.
Working closely together to ensure Lauren's passion and vision came through in every notebook cover, we came up with seven designs that continue to be Words With Heart's best sellers.
After the success of the crowd funding campaign and pre-sales of notebooks, which raised more than $18K in just a few weeks, Words With Heart continues to attract and engage thousand of followers and supporters, and more importantly, funding significant projects that change the future of vulnerable girls and women around the world.
Goddess in the Boardroom is a mentoring program run by Rachel O'brien – a remarkable business coach and speaker who brings a bold and innovative outlook to the corporate arena. After 20 years devoted to a very large organisation overseeing billions of dollars, Rachel's work now revolves around coaching high-level female leaders to embrace their feminine skills, and bring a kinder, more balanced approach to contemporary leadership.
Rachel asked Amora Creative to come up with a brand identity for the program, and help her communicate the vision behind Goddess in the Boardroom.
After workshopping the brand's ethos and laying down a communications plan, I came up with a tagline and a look & feel, that was at the same time strong and soft, powerful and peaceful, structured and fluid. A beautiful contrast that represents femininity at its fullest.
"The vision of this program is to re-educate and challenge women to be women.
To build confidence in their strengths and courage to participate more fully in the most senior leadership roles. In doing so, we create diversity and shape a more compassionate and economically viable future of business and the world."
The Multicultural Development Association is a not-for-profit organisation that provides humanitarian support to refugees and migrants in Queensland. Through community development, advocacy, employment training and events, MDA creates welcome to new arrivals while educating the local community.
I had the privilege to collaborate on a variety of projects with MDA, helping the organisation bring forward a more professional and consistent brand identity which conveys their vision with clarity, substance and style.
My work as part of MDA’s communications team included the creation of their official corporate style guide; the design and production of a myriad of marketing collaterals to promote community programs and events; and the organisation’s annual report for 2014, which received terrific feedback from stakeholders and put the organisation's visual communications at a whole new level.
These publications led to Amora Creative providing graphic design work for other organisations in the sector, including the Department of Aboriginal and Torres Strait Islander Partnerships, in the Queensland Government.
As an advocate for cultural diversity, my involvement with multiculturalism in Queensland has been a happy balance of personal and professional fulfilment.
LIFT Enterprises is a strategy and leadership consultancy that enables not-for-profits and social enterprises to rise.
Founded by community development leader Susan Allan, LIFT helps organisations that do good, to do good better.
Susan approached Amora Creative when she was in the ideation stage of her business and needed some guidance refining the vision and positioning of her brand in the arena.
Together, we workshopped her values, her unique expertise, and identified LIFT's ideal client profile. All essential elements of a brand strategy that emotionally connects the people who matter the most.
Amora Creative and LIFT have more exciting plans for 2017, with the creation of a website and other marketing collaterals to lift this inspiring business.
Branding that connects with your purpose, communicates your vision and engages your best-fitting clients.
Here are a few kind words from the people who remind me of why I love doing what I do.
I was looking for someone to design a logo for me, but I got so much more than that! I got beautiful branding that I'm proud of, and that I constantly receive positive feedback about. Carolina is so lovely to work with - friendly, open, and compassionate. She helps you to explore and clarify your dreams and empowers you to go for them! The work we did helped me become much clearer on what I wanted my business to be about, and that I could combine my interests and passions in one beautiful brand.
Kali Lohman – Psychologist and Mindfulness Coach
Carolina’s work at the Multicultural Development Association was simply fantastic. At a time when the organisation was struggling to find our visual personality, Carolina’s bold designs brought our brand to life in the most creative way. As a multicultural organisation, her understanding of the need for our brand and design outputs to represent the diversity of our work was especially important.
Akua Afriyie Ahenkorah, Former Media and Communications Manager, Multicultural Development Association
Carolina finds a perfect balance between taking design direction, but also imparting her creative business flair. She is patient and goes above and beyond in delivering a design job. I felt she was genuinely as passionate about the design project as me and I truly consider her part of my team. Carolina has a real calling for design and I know anyone I referred would be thrilled with her work.
Lauren Shuttleworth – Founder, Words with Heart
I have found my work with Amora Creative to be nothing short of amazing. Carolina helped me clarify the vision for my business and in doing so reminded me of the value and unique talents I bring to the marketplace. Throughout our journey together I felt that I was heard and appreciated as an individual. I knew that the end result would be a true reflection of me, not some cookie-cutter generic branding package that I could have found online. I highly recommend Amora Creative’s services to any conscientious entrepreneur who wants to make a difference in the market place.
Lindsey T. H. Jackson – Director, LTHJ Creative Living
The branding process that Carolina guided me through allowed me to hone in on my personality, the personality of my clients and created a brand that really resonates and garners attention. I love what Carolina created and I constantly receive positive feedback about my branding and the vibe it creates!
Michelle Keeffe – Founder, Speed of Life Coaching
The entire process was an empowering journey of discovery, and enabled me to launch my business with a clear vision, heart and deep excitement for all that lies ahead. It truly is like Carolina is able to see deep within and bring the treasures to the surface for all to see in a way that is authentic to your business. I am extremely grateful for Carolina and her support and belief in my work.
Marnie Collins – Owner, Warrioress Within.
I have really loved working with Carolina. She has been instrumental refining my vision for my business and has helped me to clarify how I can best connect with clients who will enjoy working with me, as much as I will with them. Aside from all of the lovely products that I now have, I now feel much better prepared to market myself and my business. She is exceedingly generous with her time and expertise and is worth every penny!
Kelly Gall – Director, Healthy Inside & Out
My branding completely exceeded my expectations. I got a look and feel for my business that is spot on. And a look and feel that my business can grow into and I can feel proud of. Whenever I post anything on social media or to my email database I feel really proud of my business' image and that's really important to me. Carolina just knows her stuff, she's great at what she does and doesn't lower her standards.
Adriana Solorzano – Founder, Lit Up